Color Exploration in Web Design Trends
From exploring the growing trends in visual design, one thing is clear: Color 🌈 has taken centre stage. The visual strength and expressiveness of color ranges has seduced users and even designers themselves, who are using color as a focal design element, highlighting it above other content elements, even above images, which initially have the power to communicate more.
Big masses of color are taking over traditional white backgrounds, with palettes not limiting themselves to just one dominant tone. Strong contrasts of vibrant complementary colors stand out, not seeking harmony – but visual impact.
This is the result of the progressive movement of different styles of contemporary graphic design in a repeating cycle. Like all fashions they keep coming back, changing radically between rational functionality and minimalism, to more transgressive and exploratory visual manifestations.
📗 Check out our new book Hot Right Now Vol. 3, which dives into the latest trends in visual design, a must read for digital creatives.
Read Full Article on AWWWARDS.com