50 of the Fiercest Fashion Websites
The fashion industry is always looking for the latest trends to soak up, reinterpret, and then relaunch in its own way to the rest of the world. This behaviour is also common in web design. So, when the worlds of fashion and Internet collide, we can expect to see websites that blend together the latest visual and technological trends.
Each fashion brand aims to create a unique and characteristic visual style that fits its personality. However, there are certain characteristics that are common to most fashion companies’ websites. Most fashion websites rely on the power of visuals to draw attention and let the products speak for themselves. The use of photographs is imperative, hero images and videos are very popular. In most cases, the homepage consists of a large background photo and a navigation menu. The rest of the content is pushed to the background so it does not compete with the displayed products. Black and white is a common colour scheme for most fashion websites, especially those that want to convey an image of elegance and sophistication, while young and playful brands use a lot of colour.
Read Full Article on AWWWARDS.com